Established by Josephine Farfalla in 2021, Bedda Vita was created to raise awareness around mental wellness and positivity through timeless, Melbourne-designed, Italian-inspired pieces. 'Bedda' comes from the Sicilian dialect for bella, a word Josephine’s Nonni would lovingly call her, and who have been her biggest supporters since day one.
What began along the coast of the Mornington Peninsula has now travelled Australia-wide. Through thoughtfully designed pieces, community events, and storytelling rooted in connection, Bedda Vita brings people together in meaningful ways. Inspired by Josephine’s love for Sicilia, the heart of the brand, Bedda Vita continues to celebrate la dolce vita, self-expression, and the beauty of slowing down, living well, and choosing joy.
Real people connecting with meaning, wearing stories that remind us to slow down and live la dolce vita
Everything we do starts with our why — to encourage positivity, create connection, and inspire purpose.
Made with amore and by trusted teams who share our passion for quality and sustainability
